A new survey dispels the widely held myth that younger people just wish to be famous.
The research released by The Co-operative – as element of its ‘Inspiring Younger people’ campaign – demonstrates that more than half of adults (58 per cent) think that the younger generation just wants fame and celebrity status.
The reality, nevertheless, is quite distinct with 76 per cent of those aged 25 and under stating that their principal ambition was to have a prolonged and successful career. Whereas only seven per cent of the younger people surveyed stated they had ambitions to be a famous star.
The Co-operative, which launched its ‘Inspiring Younger people’ campaign to challenge the approach young people are viewed and treated in this nation and to support their years ahead life goals and ambitions, requested 3,000 people across all ages and regions of the country about their thoughts on young people in society today.
Almost half of adults (46 per cent) believe that younger people admire their friends more than their parents or educators with almost three quarters of adults (73 per cent) believing that young people didn’t admire their parents at all.
In actual fact, more than half of the younger people surveyed (54 per cent) listed a parent as the person they admire above all others.
Our years ahead generation is additionally misunderstood when it comes to respecting their elders with a staggering 83 per cent of adults believing that younger people have a lack of respect for them.
In contrast, younger people demonstrated a much higher level of respect for adults with 43 per cent saying that they respected those who were much older themselves.
Commenting on the survey, Group Secretary Moira Lees stated:
‘All too frequently, we see or hear stories which portray youngsters as poorly educated, work-shy and uncaring,’ she stated. ‘As someone who assists run a business which employs over 120,000 people, a quarter of whom are aged 25 and under, I know this just isn’t true – we must start talking up the young in this nation and see them as the solution rather than the problem.’ For further guidance, see the relevant UK information.
The Co-operative is supporting Parliamentary Year Book.
